How to break the cold situation of China’s construction machinery exports
The cold export of Chinese construction machinery can be solved in the following aspects:
Improve product competitiveness
Increase R&D investment: Develop new products with high performance, high reliability, energy saving and environmental protection to meet the needs of different markets. For example, in view of the high environmental protection requirements of the European and American markets, develop electric and intelligent construction machinery products.
Improve product quality: Strengthen the construction of quality management system, strictly control all links in the production process of products, improve the durability and stability of products, reduce the occurrence rate of failures, and enhance the reputation and market competitiveness of products.
Promote technological innovation: Actively introduce advanced technologies such as artificial intelligence, Internet of Things, big data, etc., realize the intelligent operation, remote monitoring and fault warning functions of construction machinery, and enhance the added value of products.
Optimize market strategies
Diversify market layout: On the basis of consolidating traditional export markets, actively explore emerging markets. For example, there is a strong demand for infrastructure construction in countries and regions along the “Belt and Road”, and efforts to develop markets in these regions can be increased. At the same time, pay attention to the market potential in Africa, South America and other regions, and formulate corresponding marketing strategies based on local market needs and characteristics.
Strengthen market research: In-depth understanding of the needs, policies and regulations, cultural background, competitive situation and other information of the target market, so as to better adjust product structure and marketing strategy and improve market adaptability.used excavator
Establish a localized operation system: Establish R&D, production, sales and after-sales service bases in key overseas markets to achieve localized production and operation, which can not only reduce production costs, but also better meet the needs of local customers, improve customer satisfaction and market response speed.
Dealing with trade barriers
Actively deal with trade frictions: Strengthen communication and cooperation with governments, industry associations and other organizations to jointly deal with foreign anti-dumping, anti-subsidy and other trade protection measures. Enterprises should actively participate in trade relief investigations, provide relevant evidence and information, and safeguard their legitimate rights and interests.
Strengthen intellectual property protection: Increase the protection of intellectual property rights, encourage enterprises to innovate independently, have more core technologies and independent intellectual property rights, reduce infringement risks, and also help enhance the brand image and market competitiveness of enterprises.
Promote the internationalization of standards: Participate in the formulation and revision of international standards, strive to reflect the technical and interest demands of the Chinese engineering machinery industry in international standards, improve the international recognition of Chinese standards, and break foreign technical trade barriers
Strengthen after-sales service
Improve service network: Establish and improve after-sales service system in overseas markets, increase service outlets and spare parts reserves, and improve the timeliness and effectiveness of after-sales service. You can cooperate with local dealers or service providers to provide customers with high-quality after-sales service.
Cultivate professional service team: Strengthen the training of after-sales service personnel, improve their technical level and service awareness, and be able to quickly and accurately solve the problems encountered by customers during use, and provide customers with comprehensive technical support and solutions.
Provide personalized services: According to customer needs and usage scenarios, provide customers with customized after-sales service solutions, such as equipment leasing, maintenance plans, operation training, etc., to increase customer stickiness and satisfaction.
Strengthen brand building
Establish brand awareness: Enterprises should attach importance to brand building, incorporate brand strategy into the overall planning of enterprise development, focus on the shaping and dissemination of brand image, and improve brand awareness and reputation.
Improve brand connotation: By improving product quality, technological innovation and high-quality services, give the brand more connotation and value, and create a brand with international competitiveness.
Strengthen brand promotion: Use various channels and methods to promote the brand, such as participating in international construction machinery exhibitions, holding product launches, conducting advertising, using social media, etc., to enhance the brand’s influence in the international market.
