A plan to improve the recognition of Chinese second-hand construction machinery in foreign markets

1. Strictly control the quality of second-hand construction machinery

(I) Establish a comprehensive testing system

1. Set up a professional testing center equipped with advanced testing equipment, such as non-destructive flaw detectors, hydraulic system testers, engine comprehensive performance analyzers, etc., to conduct comprehensive testing of key components of second-hand construction machinery, such as engines, hydraulic systems, chassis, working devices, etc.

2. Formulate detailed testing standards and procedures, clarify the qualified range of each testing indicator, and the testing personnel strictly follow the standards and procedures to ensure the accuracy and reliability of the test results.

(II) Standardize the renovation process of second-hand construction machinery

For exterior renovation, use environmentally friendly, high-quality spray paint materials to ensure that the spray paint process meets relevant standards, so that the refurbished equipment has a beautiful and durable appearance and meets environmental protection requirements.used excavator

For the renovation of internal components, strictly screen the replacement parts to ensure that their quality reaches or approaches the standards of new parts. Perform strict performance tests on the repaired parts to ensure that they can operate normally.

2. Build a quality certification and traceability system

(I) Introduce authoritative quality certification agencies

1. Cooperate with internationally renowned quality certification agencies, such as TüV Rheinland of Germany and SGS of Switzerland, to conduct quality certification for second-hand construction machinery. The certification content includes the overall performance, safety, environmental protection and other aspects of the equipment, and enhance the recognition of the equipment in the international market through authoritative certification.

2. Certified equipment can display the certification logo in prominent locations such as product promotional materials and websites to enhance customer confidence in product quality.

(II) Establish a product traceability system

1. Use technologies such as the Internet of Things and blockchain to establish a unique identification code for each second-hand construction machinery, and record detailed data such as the equipment’s production information, usage history, maintenance records, test reports, and certification status.

2. Customers can obtain all traceability information of the equipment by scanning the identification code, realize full traceability of equipment quality, increase information transparency, and eliminate customer concerns.

3. Provide comprehensive after-sales service

(I) Establish an overseas after-sales service network

1. According to the distribution of the target market, set up after-sales service centers in key areas, equipped with professional maintenance personnel, sufficient spare parts and advanced maintenance equipment to ensure timely response to customers’ after-sales needs.

2. Establish cooperative relationships with local dealers and maintenance service providers to form a wide-coverage after-sales service network to provide customers with convenient after-sales service.

(II) Develop personalized after-sales guarantee plans

1. According to customer needs and equipment usage, provide customers with customized after-sales guarantee plans, including warranty period, maintenance service content, spare parts supply commitment, etc.

2. Provide after-sales training services to help customers’ operators and maintenance personnel master the correct use of equipment and basic maintenance skills, extend the service life of equipment, and improve customer satisfaction.

IV. Strengthen brand building and market promotion

(I) Establish a high-quality brand image

1. Increase investment in brand building, formulate brand development strategies, clarify brand positioning and core values, and shape a good brand image through high-quality products and services.

2. Actively participate in internationally renowned construction machinery exhibitions, such as the German BMW Exhibition and the Las Vegas Construction Machinery Exhibition in the United States, to showcase the quality and technical level of China’s second-hand construction machinery and enhance the international reputation and influence of the brand.

(II) Precision marketing and customer relationship management

1. Use Internet platforms, social media, industry websites and other channels to carry out precision marketing activities, push targeted product information and solutions to target customer groups, and improve marketing effectiveness.

2. Establish a customer relationship management system, classify and manage customers, regularly visit customers, understand customers’ usage experience and needs, solve customer problems in a timely manner, maintain good customer relationships, and enhance brand reputation through customer word-of-mouth communication.

V. Promote industry self-discipline and standardized development

(I) Industry associations play a leading role

1. Industry associations should formulate self-discipline norms and business guidelines for the second-hand construction machinery industry, guide enterprises to operate in good faith, regulate market order, and jointly maintain the overall interests and image of the industry.

2. Organize industry training, technical exchanges, information sharing and other activities to improve the overall technical level and management capabilities of the industry and promote the healthy development of the industry.

(II) Strengthen cooperation and exchanges between enterprises

1. Encourage cooperation between enterprises to jointly develop advanced testing technologies and renovation processes, share resources and market information, and improve the overall competitiveness of the industry.

2. Through exchanges and cooperation between enterprises, form industry synergy, jointly respond to the challenges of the international market, and enhance the status of China’s second-hand construction machinery in the international market.